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Connect.
Collaborate. Convert.

Drowning in spreadsheets, lost leads and communication chaos? Streamline your operations with SeaSaltCRM. Our powerful, easy-to-use CRM has all the tools and capabilities builders need; without the stuff they don’t.

Built for Builders


A customised CRM specifically designed for builders, offering the necessary tools without unnecessary features.

See Everything in One Place

Integrates and tracks all aspects of your business, from client communication to marketing analytics, in one place.

Automate Your Sales Processes

Automating lead entry and emails to enhance efficiency and allow you to focus on delivering exceptional builds.
ABOUT SEASALTCRM

SeasaltCRM is a Customer Relationship Management (CRM) system purpose-built for residential builders. Our custom software allows builders to streamline the customer journey and track leads in one centralised location.

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HOW HAS SEASALTCRM HELPED CHRISTOU HOMES?

"In the competitive world of custom home building, managing leads and lead interactions efficiently is crucial for business growth.

At Christou Homes, we have embraced this challenge by implementing the SeaSaltCRM system by Sea Salt Marketing, which has revolutionised how we handle these essential aspects of our business.

It has not only improved our lead management but also allowed us to deliver a more personalised and efficient service to our clients. For any business looking to grow and scale, investing in a robust CRM system is a crucial move that can drive significant results."

Mark & Debbie Christou, Directors Christou Homes

HOW IT WORKS

A CRM system purpose-built for residential builders.

With SeaSaltCRM, you can manage client data and monitor the progress of leads by creating and assigning tasks, setting reminders and tracking deadlines. While other CRMs offer a wealth of tools and capabilities, our research tells us builders don’t always need this – they need a straightforward CRM that allows them to nurture a prospective client from contact to contract. SeaSaltCRM is customised to include the features builders need; without the ones they don’t.
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BENEFITS OF SEASALT CRM

SeaSaltCRM has been customised by industry experts to boost your productivity, improve client relationships, track leads, analyse performance and gain actionable insights. Explore some of the benefits of our CRM below.

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Built for Builders

Tired of generic software that doesn’t meet your needs? SeasaltCRM is purposely designed for builders. We understand the unique challenges and opportunities you face, so we’ve customised this powerful CRM with all the tools and capabilities you need to succeed – without the confusion of features you’ll never use.

See Everything in One Place

Imagine a dashboard that allows you to see your entire business at a glance – from client communication to the sales pipelines and marketing analytics. SeaSaltCRM allows seamless integration, meaning you can connect and track website performance, emails, forms, landing pages, social media and Google ad spend all in the one place.

Automate Your Sales

Think of SeaSaltCRM as your virtual sales assistant. With leads automatically entering your pipeline and personalised emails triggering at just the right time, you’ll have time to focus on what matters most – delivering exceptional builds for clients. Say hello to effortless efficiency.

Made by Industry Experts

SeaSaltCRM isn’t just a software, it’s industry intelligence. Our team of construction industry experts have poured their in-depth understanding of the building and construction industry into customising this platform, ensuring you target the right channels, deliver messages at the perfect moment and drive real results.

Based on Proven Processes

SeaSaltCRM was customised in collaboration with top Australian builder-specific sales coaches. We’ve road-tested the software with a suite of different sized business’ to ensure every feature is valuable for the modern home builder. Proven processes mean you can stop worrying about admin and focus on nurturing leads and signing contracts.
WHO WE ARE

About Sea Salt Marketing

SeaSaltCRM is developed by Sea Salt Marketing, a boutique marketing agency in Sydney. Sea Salt makes marketing worry-free for builders, by developing and executing proven marketing strategies to help their construction businesses thrive. 

Looking for more resources? Check out the Sea Salt Marketing blog for educational pieces, construction marketing tips and industry insights.

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